BEVERAGES · CONSUMER SERVICE
One of America's most loved beverage conglomerates uses flexday.ai to streamline every consumer query
Product, ingredient, sourcing, promotion and where-to-buy questions arrive across chat, social, email and voice, answered in brand voice from approved copy, even at seasonal peaks.
Four channels used to mean four different response times, since each one ran through a different team with a different backlog. Every answer now comes from the same approved copy, in the brand's own voice, regardless of which channel the question arrived on.
A recall, a viral moment, a holiday promotion, none of it changes how quickly a consumer hears back, because the channel doesn't change how the question gets answered.
FOUR CHANNELS
Brand-voice answers from approved copy